How to change a paradigm?

Katrin Press
2 min read

What is humane technology? What role can it play in combating the spread of misinformation? How can it best be leveraged to catalyze a more humane future? And why Klapp will not have a community on Facebook?

Two years ago, I accidentally stumbled into the technology business, startups and the exponential growth cult. I was part of several startup accelerator programmes with my business idea. It was the best crash course in business and entrepreneurship. While I grew awareness of the topic, I also started seeing how many successful business models are, in fact, unethical. Harmful to the end-user and our society in the long run.

Instead of aiming for business success at all costs, I started asking: what is sustainable technology? No, I don’t mean only green-tech. I mean all tech that puts the well-being of people and our planet before profits. When you realize that the choice is between doing what feels right and what is possibly wrong, then it’s very hard to go back to the business as usual.

We are stuck together in this world full of horror and insecurity, existential threats in different areas of life. Not many people can articulate the core problems and possible solutions.

I recommend watching this video.


It’ll take less of your time than what you’ve already unconsciously wasted today. I hope it’ll bring some clarity of thinking and hope into your day. It did to me.

So how do you change paradigms?

“You keep pointing at the anomalies and failures in the old paradigm, you keep coming yourself, and loudly and with assurance from the new one, you insert people with the new paradigm in places of public visibility and power. You don’t waste time with reactionaries; rather you work with active change agents and with the vast middle ground of people who are open-minded.” —Donella Meadows, American environmental scientist

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